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We call it as alchemy. It’s very powerful to build brands and transform your business. Sometimes, it may seem like magic. At ArtLumen, we understand the importance of inquiry and we value the power of influence. We approach every challenge holistically, with best-in-class expertise in content, creativity, media, technology, search, social media and more.

We develop digital marketing strategies for our customers to benchmark their position with respect to their competitors, build their brand, generate and convert leads and optimize their web presence. From a Laggard to a Market leader all our customers transform their business propositions using the full potential of digitalization. We help to channelize all your resources to bring out the best results and at the same time optimize the effort/expenditure to save your valuable resources.

Digital marketing is a new age marketing method to promote brands and products through electronic media. Compared to the traditional marketing methods, the search engine based marketing provides the best marketing mileage.

ArtLumen will effectively showcase your brand value and products through our digital marketing campaigns and products using targeted electronic media. From audacious advertising and aspirational app to phenomenal PR and podcast, our content boosts awareness and sales. Generally, digital marketing involves the use of methods which enables the corporates to analyse their marketing campaign. It also helps you to understand what strategy is working and what not.

Digital media is so prevalent that the consumers have access to information anywhere at any time. The days of providing “limited information” about your products and services to the consumers are gone. Digital media is a growing source of news, entertainment, and social interaction. Consumers are exposed not just to what the company says about their brand or services, but what the media, relatives, other users and friends are saying is also influencing their purchasing decisions. And they believe them more than the company.

At ArtLumen, we use a unique mix of social media, pay-per-click advertising and email marketing to attract new ideas and grow our client’s business. Consumers want brands they can trust, companies that know them well, communications which suit their needs and preferences and information that are relevant and personalized. ArtLumen’s digital marketing platform can provide all these things together.

Search Engine Optimizers (SEOs), a vital part of digital marketing, monitors things like what is being searched, its frequency, how long, what type of content required and so on. The Internet is the channel very closely associated with digital marketing while mobile messaging, mobile apps, podcasts, radio channels also play key roles in this new age marketing.

Over 90% of web traffic has been driven by leading search engines such as Google, Bing, and Yahoo! Social Networking giants like Facebook and Twitter can also drive traffic to your site.

Digital marketing can not only help in marketing a product to the consumer but also helps in keeping the customer engaged, assisting the customer through and post the purchase, receive their feedback etc. By having a good digital presence across multiple channels the brand makes it easier for the consumer to access it.

To find out more our services, visit other segments such as SEO, SEM, social media marketing and blogs and much more. Stay original, Stay digital!