digital marketing agency that realises the strategic importance of digital marketing.The best kind of marketing is when the narrative becomes an integral part of the information the audience consumes in their daily lives. And the best way to do this, is to blend it with content in the platforms the audience uses. And in our generation these mediums are mostly digital media and hence the ideal form of marketing is digital marketing. And to employ it to its full potential, hire a good
With more people spending more time online on digital media, online information and conversations are gaining influence on the typical consumer behaviour of your potential customer and hence taking part in that conversation becomes vital. Ignorance towards its importance could prove fatal to your business.
At ArtLumen we employ different digital marketing methods like SEO, SMO, Blogging, Online Ads, E-mail marketing etc. to create an enhanced brand experience for your target segment. Essential to digital marketing is a well optimised website that is user friendly and easy to navigate and has clear information on all the offerings of the brand. To complement the website the brand should have strong presence across various social media platforms like Facebook, Google plus, Instagram, LinkedIn etc.
As important as having a presence is, it is completely useless if you are not visible to your target segment. At ArtLumen, we ensure good visibility for your brand for searches relevant to you, through continuous Search Engine Optimisation efforts. SEO is a set of activities done on and off your website so as to improve its ranking in the search engine result page for key words relevant to your offerings. In an age when there is cut throat competition online for that top spot on the SERP to get the maximum clicks and visits to website, SEO is not an option anymore. Only by targeting relevant keywords, optimising the structure of your website, and continuously performing off page activities your website will show up in the first page of the Google results thus bringing in much higher traffic and conversions, over thousands of other similar results. Along with SEO’s organic traffic, online advertising on Google can also get you quick results by instantly improving your visibility.
Next to only Search Engines, Social media is one of the most used media by searchers to find information, therefore consistent content and engagement through the different social media platforms based on which is used by your target segments. Strategically using social media can help you attract, engage, develop and acquire potential customers. We help you explore various scientific techniques to influence your customers through social media in the most natural way.